SEM is one of the pay-per-click advertising categories that effectively promotes your web pages, shops and branded content by placing adverts at the top of search results. When your web ads are placed at the top of the search results, it can greatly increase the visibility of your website and drive more traffic to it. However, Google has more than 90% of the market share in search engines, so it is easy to conclude that Google search engine is the most popular search engine used by the majority of web users to search for appropriate brands, products and services. Therefore, most SEM strategies focus on Google ads. Generally speaking, marketers will refer to the promotional activities carried out on Google Ads as SEM campaigns.

As with the common PPC advertising model, advertisers are able to bid on the right keywords that best match the content of their websites and services to accurately and effectively attract their target audience.

Google Ads is a paid advertising platform that pays on a per-click (PPC) or per-thousand-exposure (cost-per-thousand, CPM) basis. Google's search engine has more than 2.3 million searches per second, including text searches, multimedia ad networks (GDN ads), YouTube video ads and application ads.

Google has the largest advertising network in the world, and many channels accept service providers to display brand adverts through the Google Advertising Platform. Specialised service providers are skilled in using a variety of methods to help brands reach their target audiences through Google Ads.

Google Ads has the world's largest SEM advertising network, and its biggest advantage is the instant matching between advertisers and recipients, which enables potential customers to take the next step as soon as they see the advert. Our professional team specialises in running SEM ads, understands the search habits of web users and understands conversion techniques and key points to help you grow your business quickly.

Google ads appear on two main Google platforms, the first being the Google Search Network. The first is the Google Search Network. When we enter a search term into the Google search engine, a search result will appear, and this search result page is one of the most common examples of Google Search Network adverts. In addition, search pages for Google Play, Google Maps pages and app versions, Google Shopping, and more are all part of the Google Search Ads network.

Another platform or place where Google adverts appear is the Google Display Network, which includes Google-owned assets such as YouTube, Gmail and over 30 million non-Google-owned websites or applications. Multimedia advertising on the Google Display Network allows you to effectively reach a wider audience.

Managing a PPC or SEM campaign may seem easy, especially in this age of automated technology. However, maximising the effectiveness of your ads and taking care of the details of the process requires expertise and insightful data, and we can develop and implement a comprehensive strategic plan for you. As an experienced Google AdServer, we will be able to tailor your SE M strategy to achieve the following specific goals:

Optimise the cost of your budget

Google ads will only be charged once a user has clicked on your advert. As a professional PPC provider, we understand that it is important to optimise the budget and cost of your ads. A good Google advertising campaign is one that targets potential customers who are looking for your products. We can manage your Google Ads account and successfully increase the right amount of exposure with lower bids.

Traffic and Exposure

Knowing how to use Google AdWords and searching for the right keywords is an essential part of your SEM strategy, and this knowledge will ensure that your adverts appear on the search engine results pages at the right time. This will have a direct impact on the exposure and traffic you can receive. To generate more traffic that will help increase conversions, you must target the right audience. We have the expertise and experience to help you identify and target the right audience segments, bidding strategies and utilise quality keyword tools to achieve this.

Brand Identity

For lesser-known brands, it can be difficult to gain exposure in search results. Google ads provide them with an opportunity to increase their visibility quickly. If you're not only looking to build short-term visibility, but also a long-term brand image to increase recognition, you must take the time to build your SEM campaigns with this goal in mind. As experts in this field, we will first draft a step-by-step process and give you a specific SEM strategy to implement exactly to achieve results within a specified timeframe.